What’s usually underneath
You don’t have a structure yet.
Where I’d start
Pick one task you do every week that doesn’t need your license, write down how you do it, and hand it to someone.
Nobody’s ever been at the top alone.
Cristina
Mendoza
Hey, I’m Cristina. I’m a nutritionist and a marketer, and I’m the Director of Operations at Regen Portal, where we do consulting and marketing for regenerative medicine clinics.
- Where I work
- Regen Portal
- Cristina Mendoza
My one rule
If there’s no science behind it, I won’t say it.
What I do
The company has a vision. My job is to put all the pieces together so we actually get there.
Operations isn’t admin.
Why clinics get stuck
Doctors spend years learning how to prevent, detect, and treat. Nobody teaches them how to run a business.
Things I hear a lot. Pick one.
What’s usually underneath
There aren’t enough numbers yet to tell us anything.
Where I’d start
Track how many people saw the message, how many reached out, how many got an answer, how many booked, and how many showed up.
A feeling isn’t data, and one slow week isn’t either.
What’s usually underneath
Sometimes the leads are fine and the phone just isn’t getting answered.
Where I’d start
Track every person who reaches out, even the ones who never book. Then someone follows up, kindly and without pushing.
Most clinics track the patients who booked. Very few track the ones who didn’t.
What I’d ask first
Let’s break it down: what didn’t make you happy, and what didn’t work.
Where I’d start
Before you start with anyone, ask what to expect, when to expect it, how long it takes, and what may not work but is still worth testing.
Clarity builds trust.
I’m not trying to sell you anything. I just want to help.
How I work
I can’t promise you results.I can promise you a structure.
What I can promise you
- A structure
- A solid strategy
- Data we test
- More clarity on your brand
How I got here
Every job taught me something.
- Work
Kindergarten English teacher
I already spoke English when I got the job. Teaching it to kindergarteners made me use it all day, every day.
I’m from Mexico, and most days now I think and speak in English.
- College
Nutrition
I studied nutrition, and I’m certified in sports nutrition. That’s my specialty.
How the body works.
- College exchange
Restaurant operations, Las Vegas
Back of the house on a university exchange: planning the orders, inspecting every delivery, and sending back what didn’t come in right.
If it didn’t come in right, it goes back.
- Work
Nutritionist with my own clients
My own clients, and everything they told me about how they eat and live.
Listening without judging.
- Work
Rehabilitation robotics sales, Mexico City
I sold physical rehabilitation robotics. Then the pandemic hit, and the whole medical market shifted to respiratory equipment.
When you have a health problem, it quickly becomes your main problem.
- Work
Team and community for an eight-figure influencer
He’s an influencer and affiliate marketer. I ran his team and his online community: hired half the team, trained everyone, and wrote the SOPs it still runs on.
That’s when I realized this is my thing.
- Work
Project manager, Bad Marketing
I managed my whole pod: more than $200K a month in retainers alone, before you count what those clients spent on ads.
That was like going to Harvard.
- Now
Director of Operations, Regen Portal
I run operations. I manage the team and our clients, and I’m always looking for what we can do better.
Putting all the pieces together.
How it works
Two things I could explain all day: how the body works, and how a business works.
Note 1The business
One SOP can’t solve every problem
Every department and every problem deserves its own instructions.
Note 2The business
The cost of not having a structure
Waiting costs money too.
Note 3Working together
Structure over promises
Why I tell every new client what to expect before we start.
Note 4For patients
Questions to ask before you book at a regenerative medicine clinic
A reliable provider won’t be bothered by your questions.
First notes, coming soon.
Contact
Sometimes it’s just a conversation.
I can show you, for free.Tell me everything, then I’ll tell you how I can help. Just leave out anything about your patients.